Margocale's Video Blog | Margocales Products
Internet Marketing with Videos

More and more small business owners are turning to online Internet web video to boost their Internet marketing. But they are concerned over how to use their video camera, because most are not experts at video. Sites and backgrounds are very important in creating professional looking videos. Below are some strategies you can use with respect to site and background locations for how to use your video camera to give your business promotion the best chance.

1. List Possible Off-Site Locations.

Avoid staying cooped up in your office taking videos of you just talking to a camera. Make things interesting by taking your viewers to an interesting location that is somehow related to the point of the video. If you are talking about team building, you might want to go to a nearby school field, or a quiet field if you want to talk about getting away to re-group. Any location that conveys the message of your video in an inventive way will capture your audience’s attention.

Expect that the weather may not cooperate when shooting at an outdoor location. Bring things to cover your camera like an umbrella or blanket in case it rains or snows. And be aware of background noise that may disturb the sound quality, being prepared to re-record in a quieter spot later, if necessary.

2. Use Different Settings for Your Backgrounds to Emphasize Your Video’s Point.

Location is not the only thing that can be used to highlight your video’s point; background can as well. Video is so powerful because it speaks to your audience’s visual senses as well as their audible senses; this can make a powerful non-verbal statement if you select your background well.

A crowded bus depot would be a much different video setting than sitting in a church or taping from a sports event. Pay particular attention to the surroundings you have in your area that could serve as interesting backgrounds for your video shoots.

3. Arrange Your Setting.

Because the visual aspect can make such an impact, it is important to take extra time to position your setting so that there is a sense of balance in the shot.

Large backgrounds, for example require you to stand about halfway between the setting and the camera. If you are too close to the camera, your viewers will not see the background. If you are too far away, you will get lost in the background. It’s important to remember that you need to stand back further than would seem necessary. A wide screen setting is the default for most video recording, so you need about 10 feet to give your viewers the entire picture.

The future of online promotion is definitely Internet web video, and if you know how to use your video camera well it is so much simpler to film interesting, effective videos. The right setting and background are a key component in creating powerful Internet web videos that sell.

Marty Dickinson is an writer, trainer and owner of a small business just like you. He has had failures and successes using online web video to market his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more ideas and techniques on how to market your business through Internet web video.

Internet web video is fast becoming an all essential tool in promoting your business on the Internet. Equipment is much easier to use and less expensive, and the small business owner can now produce their own Internet web videos at a cost within their budget. But for many small business owners, the biggest challenge is how to find topics for their Internet web videos. This article will give several techniques for finding topics that will work.

1. Keep it Simple.

Choose specific video topics for your Internet web videos and prioritize them. Make sure each video topic is specific and won’t contain too much information. You will lost your audience. Your aim is to make lots and lots of simple short videos!

There are essentially three main categories that almost all Internet web videos can fall into, including those that are educational (step 1,2,3 how to videos), timely (breaking news) or entertaining (for fun). If you run into challenges thinking of topics to present on your Internet web video, ask yourself three questions:

What can I educate people about in my industry?

What is happening in my industry that I could make a comment on or report as news?

What unique skills or demonstrations can I feature that will entertain the viewers.

Using this process, you will probably find more than enough topics that can promote your business through video.

2. Limit Video Length.

In today’s multi-tasking age with numerous distractions competing for a person’s attention, five minutes is about the maximum you can expect a viewer to pay attention. It would be even better to make your point in as short as 30 seconds. At any rate, the shorter you can make your Internet web video while still providing quality content, the better.

3. Write an Outline of Your Video Content.

Because time is a factor when producing internet web videos, every second of your presentation matters. However, a presentation that is memorized word for word is not effective either. Frankly, if you are like most business owners, you would never get any videos done if you are that demanding of yourself.

There are many outlining techniques you can use, all of which are similar to the strategies used for impromptu speaking skills. I would like to suggest you try just one simple outline for presenting your video topic:

a. answer a question or your view of a problem in one sentence

b. share a short example of why the topic is important

c. give a step or sequence of steps that can be taken right now to move toward a solution

d. restate your answer to the question

e. challenge the visitor to take action with the steps you’ve just revealed

Internet web video is an ideal vehicle to promote your business to its fullest potential. It can be a lot easier to find good subject matter for your Internet web video if you follow the suggestions above. In no time at all, you will be able to create and post as many videos as you have the time for. Happy filming!

Marty Dickinson is an author, speaker and owner of a small business just like you. He has had failures and successes using online web video to promote his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more tips and strategies on how to promote your business through Internet web video.