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Restaurant videos are currently a very popular way to advertise one’s eating establishment. Interestingly, there is no one unique style that works when making a video. Some restaurant videos, focus exclusively on shots of the main dishes, letting the images of the delectable cuisine speak for themselves. Some videos, go more for the mood, presenting the restaurants main offerings along with a combination of mood music, and images of the restaurant’s décor. And some videos are more documentary.
The unique quality of the documentary video is that it focuses on informing the public about the dishes the restaurant offers, their names, appearance and prices. The video also may present pertinent information about the style of food the restaurant serves, as well as information to help the public know what is unique about the establishment. Before presenting this information, however, the video may very well rely on certain formats, which are almost universal among restaurant videos. The video may begin with a shot of the outside, or a scene from a street on the way to the restaurant. Next the video might present the façade of the restaurant building, with a sign presenting the restaurant’s name.
There are many ways to present information about the restaurant offerings. One video cleverly moved from a pan of the outer façade to a close up of the window. Placards detailing the names and prices of the featured dishes were affixed to the front window, and the video panned the placards slowly giving viewers a chance to read about the house specialties.
Documentary style restaurant videos may rely heavily on captions that detail the names and prices of dishes, and documentary style restaurant videos can also present interviews with the owner and or chief chef of the establishment.The interview, should take place in the restaurant, and it will gives the chief/owner a chance to present the special qualities which make his restaurant unique.
Deciding what talk to include in the interview, is similar to deciding what images to include in the video. Both the images and the talk, should be designed to arouse an interest in the viewer to visit the restaurant. The photos of delectable dishes directly arouse a desire to taste the food. The talk about the restaurant’s cuisine similarly arouses a desire to visit the restaurant as it plays upon the imagination of the viewer. Examples of restaurant video food talk include the following: A Burmese-Indian restaurant owner described how he doesn’t use a lot of hot spices like Indians that his food is “mild Indian.” He then described some of the featured dishes, which at the same time sat on the table before him. One fish soup dish was “typical Burmese,” “The kind of food you might find in a small Burmese village.” “The lentils, ” he pointed out, “we make ourselves,” and he went on to describe some of the steps they used to make their unique lentil recipe.
Restaurant owners wishing to create a documentary type restaurant video, and to save money, can film their own video interview, along with shots of the restaurant, and send it to a Video company such as Winmax Video of California, that will work with clients who provide their own video shots. Winmax specializes in restaurant videos, trade show videos and business and corporate videos, and will be happy to help you incorporate the videos you shot into your very own restaurant video, and give it the look and feel of a real professional.
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